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In 1999, Sterling developed its value-added promotional program. The main purpose of the program is to give customers something more, not less, at a great price, with nothing compromised in the process. The first product we developed was the very successful V-Dry, a 10.2 x 60m rope with a unique sheath utilizing our DryCore fibers. What customers got was a "virtually dry" (almost 90%) at the price of standard 60m rope. This year we replaced the V-Dry with The Bandit. What makes the Bandit unique is the extra goodies (value-added) that come with it. Features:Each hank of rope is wrapped with 18 feet of our 7mm cordelette and comes with a package of our Wicked Good Rope Wash. The Bandit is our standard very popular 10.2mm diameter rope and is only available in non-dry 50m and 60m lengths. This constitutes at retail a significant cost savings of over 25%.10.2mm x 60MRegular finish only with DryCore |
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